ATP 1000 Series. Monte Carlo Masters; Mutua Madrid Open; Italian Open; Rogers Cup (ATP) Toronto; Western & Southern Open; Rolex Paris Masters; Rolex Shanghai Masters; Nitto ATP Finals Turin; Other ATP Events. Swiss Indoors Basel; Geneva Open; Laver Cup Boston; Barcelona Open; Citi Open; Other WTA Events; WTA Finals Shenzhen; Rogers Cup (WTA. The 2017 ATP Finals (also known as the 2017 Nitto ATP Finals for sponsorship reasons) was a men's tennis tournament played at the O 2 Arena in London, United Kingdom, from 12 to 19 November 2017. It was the season-ending event for the highest-ranked singles players and doubles teams on the 2017 ATP World Tour. ^ 'ATP extends season-finale in London through 2020 with new title partner Nitto Denko Corporation'. London: Nitto ATP Finals. Archived from the original on 27 September 2017. Retrieved 28 August 2017. ^ 'ATP & Nitto Denko Corporation Extend Partnership Until 2025'. 10 September 2020. Retrieved 20 November 2020. This year the Nitto ATP Finals will be held without fans in London at the O2 Arena. This will be the last year that this event will take place in London, as it will move to Turin, Italy starting next year. The eight men who will be playing in the singles matches are the best eight ranked players in the world.
Nitto Denko Corporation has extended its title sponsorship of the ATP Finals for a further five years, while the ATP, men’s tennis’ governing body, has also announced the addition of four new tournaments to its 2020 provisional schedule.
Nitto will continue to put its name to the ATP’s season-ending showpiece until 2025, having held naming rights to the tournament since 2017. The Japanese medical products company also becomes a year-round gold partner and official athletic tape of the ATP Tour.
The renewal, agreed in partnership with the Italian Tennis Federation (FIT), comes ahead of the ATP Finals’ relocation to Turin’s Pala Alpitour in November of next year following a 12-year run at London’s O2 Arena.
In related news, the ATP has also announced that four new ATP 250 events have been added to this year’s provisional schedule, which has been pieced together following heavy disruption caused by the Covid-19 pandemic.
Two new back-to-back indoor events in Cologne, Germany will take place next month, along with a clay-court tournament in Sardinia, Italy, and an indoor event in Nur-Sultan, Kazakhstan.
This year’s updated ATP calendar, which remains subject to change, comprises 16 tournaments, including the ongoing US Open, the upcoming French Open, and Masters 1000 events in Rome and Paris. The tour is set to conclude with London’s last edition of the Nitto ATP Finals, which begin on 15th November.
“Adding new events to the tour calendar is a positive step given the many challenges our sport has faced this year,” said ATP chairman Andrea Gaudenzi.
“Our goal was to create additional earning opportunities for players and entertainment for our fans, and to do so in a safe and practical way. We are delighted to have tennis back on court again and these new events will help us finish the year strongly, as we build towards the season-ending Nitto ATP Finals.”
The ATP World Tour Finals tennis tournament at the O2 Arena in London has switched from Barclays to Nitto as its sponsor - so we take a closer look at the Japanese materials manufacturer
Roger Federer in his first match of the 2018 Nitto ATP World Tour Finals
Fans of tennis and its season-ending tournament the ATP World Tour Finals might have spotted a change at this year’s event – the sponsorship has changed hands from banking group Barclays to Nitto.
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The Nitto Denko Corporation, to give the Japanese materials manufacturing company its full name, turns 100 this year and appears to be looking to start the new century by expanding its public profile.
President, CEO and COO Hideo Takasaki said when launching celebrations earlier this year: “In 1918, during a time when it was difficult to procure materials from abroad due to the First World War, our company was founded as Nitto Electric Industry Co, Ltd (Nitto today) in Osaki, Tokyo, with the aim of realising domestic production of insulating materials needed for electronics.
“When it was first founded, Nitto faced many crises, however, it overcame these and refined its foundation to become what it is today by pouring everything it had into each and every product, and by pursuing customer service.
“Currently, we are developing our business globally to offer various products in fields such as electronics, automobiles, housing, infrastructure, environment, and medicine, based on our core technologies of adhesive and coating technology.”
Here we break down the company’s history, its main areas of business and presence on the world stage.
What is Nitto?
Nitto and its 30,000 employees manufacture and sell 13,500 products to more than 70 industries – primarily transport, electronics and energy – generating a total revenue of roughly $8bn (£6bn).
These items vary greatly, with the Toyko-headquartered firm producing and selling everything from the film that protects screens on a new smartphone to key components used in wind turbines.
In the automotive space, it creates various materials needed for parts needed for electric vehicles, including a light-blocking material to stop interference with a car’s heads-up display (HUD), as well as others for improving performance and safety.
Nitto also has a presence in healthcare, producing multiple materials needed for tools used in the industry in addition to developing treatment drugs for cancer and liver cirrhosis.
For 2020, the company has set itself the target of reaching a revenue of one trillion yen (£6.8bn) and an operating income of 175 billion yen (£1.2bn).
Approach to global issues
Nitto has developed its own energy-conservation strategy, which features the widespread use of renewable energy and hybrid generation systems at its various plants.
With production process using large amounts of water, it has introduced water recycling methods, with the aim of increasing the amount of water recycled from 50% to 90% within then next five years.
The company has also put into place anti-leakage measures at its facilities to lower their environmental impact, resulting in yearly emissions reductions of up to 36 tonnes at certain locations.
Nitto Masters Atp Synthase
Additionally, Nitto places an emphasis on promoting employee diversity across all levels of the organisation, setting yearly targets to increased the number of women in senior roles, reaching 4.13% last year.